About Us

Parc Regency Residences is a 65 hectare development located in Pavia, Iloilo that is already home to more than two thousand five hundred Ilonggo families. A few minutes drive from the Iloilo International Airport and Iloilo city proper, it is also near the town’s bustling commercial establishments like Robinsons Pavia, GT Town Center, and Citymall. Parc Regency offers two-storey homes with three to four bedrooms perfect for growing families who dream of residing in a safe and peaceful community close to things and places that matter.

The Developer

Property Company of Friends, Inc. was incorporated on February 23, 1999 by Guillermo Choa and a group of friends who shared in his vision of creating communities and transforming lives. From being a provider of housing units in small pocket developments in Cavite, it has grown to include medium rise condominiums, estates for low, middle and higher end markets, and, now, a flourishing township in its portfolio. Since its establishment and as of December 2020, PRO-FRIENDS has built over 58,000 houses for Filipino families.

PRO-FRIENDS maintains a footprint in select and strategic areas where there is a strong and continuing potential economic growth and demand for affordable housing. Since the company launched its residential development in the Provinces of Cavite and Iloilo, PRO-FRIENDS has gained and maintained a considerable hold in the affordable housing market of these areas. The company takes pride in having seasoned professionals who respect and take in foremost consideration every Filipino family's desire for home ownership and are able to provide the means to enable them to do so by combining innovations in financial solutions, house design, and construction. These have allowed the company to achieve efficiencies, maintain consistent product quality, and ensure affordability.

Our Vision

To be the Developer-of-Choice and industry prime mover in property development.

Our Mission

PRO-FRIENDS is a trusted, God-centered partner in building homes and communities that transforms lives.

Our Core Values

Learn the fundamental beliefs we hold on.

Service Excellence

One significant distinction that we would like to make in the real estate industry. Service excellence implies going the extra mile to delight the customer and having the commitment to deliver "against the odds". It also requires innovation.

PRO-FRIENDS Service Excellence


Reflected in the skills, competencies, and character of people who build our homes and communities as well as deliver our services. This value subsumes people development and training.

PRO-FRIENDS Professionalism


Implies wholeness and absence of duplicity. We are in the business of trust. We can only sustain performance if we are trusted by our partners and stakeholders.



Manifested in giving value to ideas and feelings of various stakeholders.



The essence of innovation is "thinking out of the box" and creativity.

PRO-FRIENDS Innovation


The essence of Teamwork is synergy. More than the "Sense of Family", teamwork puts a premium on learning and growing as a team and relationships that build trust. This core value also implies getting rid of organizational "silos" and turf-mentality within PRO-FRIENDS family. Teamwork also involves the values of respect and dignity.


Sense of Family

Learning together, having a sense of safety and security, an atmosphere of belongingness, and being able to entrust accountability – these make up a culture of shared responsibility in fostering positive developments among each other.

PRO-FRIENDS Sense of Family